How videos can be a good solution for Outbound Marketing

nurnobi40 · Post by **nurnobi40** » Sun Jan 05, 2025 7:12 am

Although Inbound Marketing has come into its own, Outbound Marketing, also known as traditional media, still dominates the advertising market. The difference is exorbitant. Overall, 90% of the budget goes to Outbound and only 10% to Inbound. This discrepancy also occurs because its actions are much more expensive.

This type of strategy uses a mass communication model in a more direct and, to a certain extent, intrusive way. Examples include an advertising message in a magazine or newspaper, a commercial break on TV, a radio commercial, or even the distribution of pamphlets or folders. However, these examples are not limited to offline media. In digital media, we have banners on websites or blogs and paid advertisements.

Outbound marketing uses techniques that aim at sales itself and that need to reach and identify with the largest number of people. There are no personalized advertisements or those that only serve a specific niche. Therefore, they need to be carried out in a creative and assertive way.

One disadvantage is that, offline, the analysis of results and public perception is perceived gradually. On the internet, Google AdWords and Facebook Ads are the highlights for promoting online ads and where it is possible to measure data clearly in real time.

We've already mentioned that investments in offline media are colombia phone number data quite expensive. But just to give you an idea, a 30-second commercial on free-to-air TV starts at R$30,000 and can go up to R$700,000. A commercial on cable TV starts at R$3,800. A page in a Sunday newspaper can cost up to R$498,000. And an ad on a magazine page can cost more than R$1 million. It's no wonder that the market ends up being restricted to large companies.

But, on the other hand, we have online options that are cheaper and can reach the ideal audience for your company, such as Facebook Ads.

Both marketing strategies are important for your company's communication planning. The ideal is to create a plan that combines both, always maintaining integrated communication.