The American band OKGO is already known for its incredible music videos full of colorful explosions. After performing the first music video in zero gravity , recorded on a parabolic flight in Russia, the band has now reunited for a super slow motion music video.
Played at normal speed, the hundreds of explosions and events in the video (325 in all) took just 4.2 seconds to unfold. Thanks to super-fast robotic arms and cameras recording at extremely high frame rates, even in the chaos of the paint explosions, the movements are absolutely perfect.
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The biggest challenge of this production was to be able to electronically trigger all these events, which had to be synchronized with millisecond precision. To manage this, they used a complex spreadsheet of data, with the exact duration of each scene (in frames), the speed at which the camera would be running (fps), the speed at which the scene would be used in the editing (fps), and the trigger time for each event (ms).
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The Google Drive file contained dozens of tabs connected costa rica phone number data to a master spreadsheet, with 25 columns and more than 400 rows, in addition to dozens of mathematical formulas for converting recording/playback times and speeds.
According to vocalist and director Damian Kulash, some scenes, such as the explosion of the guitars, were reproduced 200 times slower, around 6,000 frames per second, while others that required lip synchronization (members singing the song) were shot at just 90 frames per second, 3 times slower than normal.
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In addition to the music video, the project kicks off a major marketing campaign for Morton Salt, which is undergoing a rebranding. The “Walk Her Walk” campaign aims to reinforce the company’s tireless spirit and inspire people to take simple, positive actions in their lives.
According to the brand's strategic communications director, Denise Lauer, the idea is to create an opportunity for millennials (the generation born between the 80s and 90s) to understand and bring new meaning to Morton, and understand that they are more than a company that supplies salt.
Here you can watch a short making of showing a little of the rehearsals and the execution of the video:
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