Filter the report by pages with high bounce rate

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This can be due to a number of factors, such as unattractive web design, unclear messaging, slow page loading times, or content that doesn't match user intent .

Conversely, a lower bounce rate indicates that users are finding what they are looking for and are encouraged to continue interacting with your website by reading more content, viewing products, or taking other meaningful actions.

To see your bounce rate in GA4, you'll need to bahamas phone number database customize your Pages & Screens report.

Go to " Reports " > " Lifecycle " > " Engagement " > " Pages & Screens ".

Navigate to “Pages & Screens” in the GA4 sidebar
At the top right of your screen, click the pencil icon to customize your report.

"Customize Report" icon highlighted
Choose " Metrics " in the "Report Data" section.

"Metrics" selected in the "Report Data" section.
In the " Add Metric " dropdown, choose " Bounce Rate " and " Apply " .

"Bounce Rate" selected in the "Add Metric" dropdown menu
You should now see the bounce rate in your Pages & Screens report.

""Bounce Rate" column highlighted in the "Pages & Screens" report
Now, filter for pages with a high bounce rate.

Filter the report by pages with high bounce rate
These are pages that may need optimization.

First, review your page's design and messaging. Is it attractive? Does it clearly communicate what the page is about?

Second, check the loading time. (You can use Google's PageSpeed ​​Insights tool to do this .)

A long loading time increases the likelihood of users leaving your site. If you need help, read our complete guide on how to improve your page speed .

And last but not least, check if your content fits the needs of your audience.

Relevant, high-quality content is crucial to keeping users engaged.