The short answer is: As long as you’re careful and considerate about creating high-value guest blogs for legitimate websites, guest blogging can be a great tool for building your domain authority and moving up in SEO rankings.
It’s understandable, though, why many have questioned whether or not guest blogging will hurt their business. With the risk of “spam bloggers” who try to bribe blog owners into letting them post low-quality content for their own link-building and SEO benefit, many marketers have decided to opt against it entirely.
Ultimately, developing an SEO-boosting guest blogging strategy self employed database comes down to providing genuine, helpful and relevant content to educate readers — not low-quality content used as a mere container for links to your website.
So as long as your content is of high quality, guest blogging is a great way to increase your site rankings. The way Google sees it, if other people are linking back to your blog on their own websites, then the content on your blog must be relevant and interesting. When individuals comment, share, like, or link to your blog, it moves up in Google’s PageRank — that means, it’s much more likely to pop up first when someone googles a similar topic.
But Google PageRank is only an algorithm, so it can’t tell the difference between dynamic content and spam! So while cramming your guest blog posts with links and keywords will push you farther up in the ranking, it probably won’t generate any new, high-fit traffic, and it definitely won’t establish you as an authority in your field.
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What Does High-Quality Guest Blogging Look Like?
The key to writing a high-quality guest blog is to think of it as a value-add for your audience — not as an advertisement!
As with any type of inbound content, your guest blogs should be intended to educate your reader, not promote your own product or service. If the topic is relevant to your product or service, then of course there’s no harm in featuring it in your blog. But there’s a big difference between selling yourself and offering helpful, actionable information to your readers.
Instead, write guest blogs with the purpose of establishing yourself as an authority figure in your field, introducing your name to a new audience and building genuine relationships with other bloggers or businesses.
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