10 tips for communicating well on Instagram in B2B

[tonmoypramanik]

1. Understand the context of use
If your target is present on Instagram in B2B, it is not for the same reasons as on LinkedIn or Twitter.

To communicate well on Instagram, it is above all essential to understand why your target uses it.

On LinkedIn, the user seeks to demonstrate and develop his skills. On Instagram, we are more in lightness and entertainment.

The content you communicate on Instagram must absolutely take into account this context of use.

2. Optimize your Instagram profile
Communicating on Instagram in B2B requires a few small adjustments to your profile.

The first thing to do is to convert your Instagram profile to a business profile. This will give you access to different features such as statistics of your publications and insights about your followers.

You can also add additional information to your Instagram profile, such as your hours and location.

To optimize your Instagram profile, I recommend that you put your logo as your profile photo jordan email list and choose an alias (the famous @) in line with your other social networks.

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3. Clearly define your editorial line
Why do you want to communicate on Instagram?

Communicating well on Instagram in B2B requires defining an editorial line that brings value to your target.

In B2B, you should not sell on Instagram. You should publish content that meets at least one of the following vocations:

Educate;
Inform ;
Solve;
To entertain;
It is now up to you to define your editorial line by identifying the right themes and the right formats (image or video) to meet the expectations of your Personas .

4. Work on an editorial calendar
To communicate well on Instagram, as on all social networks, it is important to work on an editorial calendar.

The editorial calendar commits you: you know what to publish and when to publish it.

On Instagram, visual creation must be on point. Organization is therefore essential and the calendar will allow you to anticipate your needs in terms of photo and video creation.

Plus, the calendar will keep you from procrastinating or getting writer's block when it's time to publish!

5. Use the right hashtags
On Instagram, the success of your posts depends directly on the hashtags you use.

hashtags in communication on Instagram

This is a huge advantage of Instagram: you can reach hundreds or even thousands of people with hashtags even if you don't have a huge following.

Unlike Facebook, LinkedIn or Twitter…

However, to take full advantage of this, it is important to use the right hashtags.

As with the SEO of your website , you need to define keywords that are sufficiently captured to bring you views but not too competitive so as not to be lost in the crowd.

6. Solicit influencers
Instagram is undoubtedly the social network where influencer marketing is most popular.

To communicate well on Instagram, don't deprive yourself of the influencer audience. The challenge here is to identify and establish a relationship with the right influencers.

If you are skillful, influencers will regularly relay your Instagram posts and you will benefit from a significant audience.

7. Encourage action
By inciting action, I mean two things.

First, it is important to make your target understand what you expect from them. All this comes directly from the SMART objectives that you will have defined in your social media strategy.

Next, it's essential to get users to engage with your posts if you want to be featured in the Instagram feed.

Since 2018, the display of publications in the Instagram news feed is no longer chronological. It depends directly on the performance of your publications.

Best practices for communicating well on Instagram

The faster your Instagram post generates interactions, the more it will be promoted.

8. Integrate video without apprehension
Video is a scary content: we immediately tell ourselves that we're going to have to pull out all the stops and that it's going to cost us a fortune.

This is false!

On social networks like Instagram, you can shoot a video with your smartphone very easily. Knowing that the maximum length of a video on Instagram is 1min30, the effort is not huge.

However, there are some good practices to follow to communicate well in video on Instagram.

So don't forget to add subtitles to your video so that it can still be seen by people who don't want to turn on the sound on their mobile!

9. Respond to user requests
Instagram is a social network. In social network, there is social.

To communicate well on Instagram in B2B, it is essential to take care to respond to the comments and messages you receive.

If a comment does not require a response, you can simply like it by clicking on the heart next to it.

10. Analyze the performance of your actions
To communicate well on Instagram as everywhere else, it is essential to measure the performance of your actions.

To achieve your goals, analyze each of your Instagram posts.

These analyses will allow you to refine your editorial line, use the right hashtags, determine the right frequency of publications and the best times to publish on Instagram.