Google Discover can help you reach your target audience for free. And it sends thousands of visitors to your website every month.
Read this guide to learn how to optimize for Google Discover and increase the chances of your content appearing in users' Discover feeds.
What is Google Discover?
Google Discover is a feed that allows users to discover content related to their interests. It displays content based on users' activity on Google services.
Google Discover is available in the Google app and on the mobile version of Google Chrome.
It looks like this:
Should you optimize for Google Discover?
Yes, you probably should. Here's why:
Increase visibility: Google Discover allows you to reach your target audience for free. It's a great way to introduce your brand and content to new potential customers.
Drive traffic: Over time, users don't just scroll through their Google Discover feed, they also click through and visit recommended websites. Some publishers, like Condé Nast, drive up to 20% of their U.S. sales to website traffic from Google Discover.
Get more return visits: Since Google Discover gives users the option to follow posts, it can be a great source of return visits to your website.
How does Google Discover work?
To appear in Google Discover , content must be indexed by Google and comply with Google Discover content policies .
Please note that just because a specific piece of content is eligible does not necessarily mean it will appear in Google Discover.
The Google Discover feed is very similar to a social media feed. Like Facebook and Instagram.
Users can scroll through the feed, click on the content they are interested in, and be taken to the website hosting the content.
Google Discover Feed Examples
Google Discover vs. Google News
Google Discover and Google News are two completely different Google products.
Google News is a news aggregator that focuses primarily on current events and recently published content.
Google Discover, on the other hand, aims to offer users content relevant to their interests, regardless of the date of publication.
How your Google Discover feed is generated
Google says it uses the following data to generate a user's Discover feed:
Web and app activity
History of the location
Location settings
Topics you follow
Discover recommendations get better as you continue to use it and Google learns more about you.
For example, if you develop an interest in motorcycles bolivia phone number database and continue visiting related websites and content, Google Discover will start showing you more motorcycle-related content.
This means that the traffic businesses get from Discover can change over time , depending on changing interests, different types of content produced, and Google updates.
So as you optimize your content, you may see increases or decreases in traffic generated by Discover.
The different types of Google Discover content
Google Discover predominantly displays these four types of content :
Google Discover the mobile version of Google Chrome
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