Elon Musk's goals for Twitter: the SuperApp

[samiaseo75]

Twitter is changing and we can already see it. Musk is determined to expand the vision of the platform and the remote work of its employees. His goal is to create a SuperApp, similar to the more famous Chinese applications « TikTok » and «WeChat».

First objective: prevent cyberbullying
Twitter published research on a test widget. The lithuania phone number data experiment started on February 26, 2021, and ended on April 8 of the same year. When a user is one second away from sending a tweet or message that seems intended to harass someone, the widget function begins.

Twitter becomes a Superapp.
A pop-up appears warning users if they need to review the tweet. The results of this test were published in a study titled “Rethinking Tweets: Intervening During Tweet Creation Reduces Offensive Content.”

Nearly 70% of users who saw the widget sent the tweet without changing it . 1% were even more offensive. 9% canceled the tweet , 13% changed it without toning it down, and 8% calmed down.

This widget had these results in the short term, but had a huge impact on Twitter users' behavior in the long term.

The study highlights that "people who are given the opportunity to pause and reconsider the offending tweet are less likely to create such tweets.