Expanding the number of sales touchpoints

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Kiddicare with dynamic prices in the store
Kiddicare with dynamic prices in the store

The customer can use the app to scan the barcode on the displays and then also read additional product information and order the product. In this way, the customer experiences a seamless experience with the various touchpoints of Kiddicare. In this way, Kiddicare entices 'showroomers' (consumers who look in the store and buy online) to also buy online from her and competes with the competition.

2. Personalized and relevant (shopping) experiences
The London shopping mall Westfield offers customers a personalized shopping experience via the My Westfield app . The app gives the customer the opportunity to receive exclusive deals from their favorite retailers in Westfield. The personalization process requires the customer to indicate their preferences once and give feedback ('like' or 'dislike') on suggestions, so that the content can be continuously tailored.

Personalized shopping experience via the “My Westfield” app
Personalized shopping experience via the “My Westfield” app

Another interesting example is Google, which is going to merge searches with information from Gmail, Calendar and Google+ . This will give users a more personalized answer to entered searches.


We see that former online players, such as Coolblue , are now structurally opening extra physical stores. HEMA has invested heavily in its new app that ensures that the customer can shop anywhere. The role of tablets in the store as a point of sale, in addition to the role as a service point, is also increasing. 1,200 employees of Marks & Spencer now carry an iPad with them, with which they can look up information about products and sell directly.

The well-known example of Tesco's virtual shopping walls in metro stations in Korea and eBay's pop-up shops also show that brands are expanding the number of sales touchpoints. We also see that The Fancy is experimenting with Google glasses as a sales channel.

The Fancy is experimenting with Google Glass as an jordan phone data additional sales point
The Fancy is experimenting with Google Glass as an additional sales point

4. Innovative fulfillment and delivery services
Brands are more focused on innovating in fulfillment and delivery services. For example, Aurora has an “Anywhere Everywhere” policy. This means that if a product is in stock somewhere in the organization, it can be made available everywhere. So the last red dress from London can be bought by someone in Amsterdam.

https://youtu.be/AlUYK3_oxZo

In addition, we see that ASOS and Amazon, in collaboration with DPD and Interlink, enable their customers to track their parcel online in real time with the Follow My Parcel service. In this way, the customer can easily plan their day, because the service makes it possible to easily change the delivery time or place.