Clearly define the right

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It helps to understand where exactly email marketing fits into the inbound methodology. Email is the perfect channel for engaging with and delighting the contacts you attract -- and turning them into happy promoters of your product and or service.Https: blog.Hubspot.Com marketing email-marketing-2017before you create a new email marketing strategy or optimize your existing one, there are a few fundamentals you ll need to get right from the start:implement the right software. Your software should be connected to a contact database that tracks both the qualities and behaviors of your contacts, so you can segment your contacts and send them personalized emails.

Understand your full-funnel conversations. Your contacts are not interacting iran mobile phone numbers database with your emails in a bubble. They re also reading your blogs, engaging with you on social media, connecting with you via a chatbot, and more. It s important to deliver the right information at the right time on the right channel to engage with your contacts in the way that suits them. So, before you plan an email campaign at all, consider if it s the right channel for your message.



Clearly define the right goals. As simon sinek says, People don’t buy what you do but why you do it. setting goals for your email marketing strategy and for each individual email you send will help you understand how successful your emails are.2. Segment and manage your contact list appropriately.According to the dma, 77% of email marketing roi comes from segmented, targeted, and triggered campaigns. Segmenting your email list empowers you to send the right message to the right customer at the right time.