key to financial growth Arend Landman

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1. Towards a higher reach and more engagement
There is nothing more annoying than, after days of brainstorming, writing, filming and editing, discovering that the viral for your brand has few hits and is shared by almost no one. That chance is much smaller with Instagram and Vine! Of course, a good idea and at least equally good execution remain important, but research shows that branded Vine videos, for example, are shared four times as much as other videos. The strong integration with, for example, Facebook and Twitter ensures that videos can be shared more easily and reach a large audience in no time. A unique opportunity to address your target group in moving images.


or businesses, there are only three ways to grow financially: more customers, larger transaction volume, and more sales per customer. Content marketing can provide a positive boost on all three fronts. Content marketing can help attract, retain, and upgrade customers.

Although a great deal is published about content marketing, its basic principles are still relatively unknown, even among marketing and communication professionals. There are so many tips and tricks. As a result, many people can't see the wood for the trees and don't know where to start. That's why it's high time for a model that provides insight into the most important aspects of content marketing and the connections between them, so that the process and the subprocesses macedonia phone data are clear and can be guided in the right direction.



Actions from a strategic vision
In addition to the well-known P's of traditional marketing, there are now also the 6 P's of content marketing. These P's do not refer to nouns (like the P's formulated in 1960 by Edmund Jerome McCarthy : price, product, place and promotion), but to verbs. This expresses that content marketing is mainly about taking a lot of action. Of course not just randomly, but from a strategic vision that is based on the marketing triangle. If you are not careful, you will find yourself with entire teams happily producing, publishing and promoting content while the high investments are in no way proportional to the low returns.