When we decided to write this article about new jobs linked to digitalisation, we were really thinking about the digital skills that a large part of the working-age population still needs to develop.
However, now that we have written it, we have realized that not everything is about new skills , but that in many traditional jobs, the tools have simply changed and the same skills must be performed in a different way… Are you curious? Follow me and we will see if I can satisfy your curiosity. I promise not only a job description, but also some juicy links so that you can develop that knowledge.
New jobs linked to digitalisation.
It is clear that with the level of inclusion of the Internet in our daily and working lives, there are conditions that did not exist before. As a result, new jobs have been developed, and our mission is to show you these... and also offer you training solutions that help you orient your professional career towards these digital paths.
New jobs linked to social media strategy
With the advent of social media, our lives have luxembourg phone data undergone certain changes, such as the loss of privacy, or certain disorders that many people suffer as a result of not controlling their exposure time on these applications. However, they have brought many advantages, and one of them is that we have powerful communication tools at our fingertips.
Naturally, these advances also affect companies, which have discovered a way to be closer to consumers, both with advertising techniques and in a more natural way. In any case, it is now easier to gather information about tastes, reactions to new launches, and in general market studies are more direct and simple to prepare.
Jobs are therefore multiplying to meet the demands of digital marketing departments. Some of these positions and functions would be:
Community Manager
They are responsible for connecting the brand with its followers on social media on a daily basis. They must plan and publish the content to be shared and answer commercial questions on messaging services and comment on posts, generating the maximum possible interaction.
Social Media Strategist
Their duties are not day-to-day, but rather to plan the media to be used in the brand strategy and to establish general tactics for action in the chosen social media.
Paid media manager
This is a figure that is becoming increasingly important. Social media for companies offers paid options, i.e. advertisements and promoted posts, and this figure is responsible for optimizing these campaigns.
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