On your site or blog, for example, you can place a nice call to action for your email newsletter or cleverly refer to your webshop, so that your followers and fans can immediately purchase the products they need for the DIY, for example (and go crazy, with a discount).
8. Engaging your community & ambassadors
Engage your fans and followers: let them send in photos that are relevant to your business, for example a (crazy) photo where they use your product or service, and collect them in a photo album. The Honeymoonshop in Rotterdam (only one store) has albums with photos of ' brides & grooms of the Honeymoonshop ' to which they add new photos every week. Super smart!
You can also, like TU/e does with its Facebook reporters , use your own customers as ambassadors by having them collaborate on your content. For example, you share ideas and tips from your own fans and followers, as Dr. Oetker shows below on his own Cupcakes Facebook page .
cupcakes recipe fan
Okay, if you have cool new products or services, you can definitely introduce them to your fans and followers. For a clothing store or large e-tailer, that's obviously easier than for a taxi company. How do you do it smartly? Tell something about it, but in a fun, informative and creative way (and not in an advertising-like 'you-must-buy-this' way). For example:
bloemmarie seeds example of social content.
10. Curation: Using content from others
A timesaver! You don't have to make everything yourself. So many beautiful photos are already being taken, texts written and quotes thought up, that fit perfectly into the image you want to radiate. It is not at all bad to reuse content from others (as long as you are transparent about the source).
In the case of Honeymoonshop , which has romania phone data been featured twice before (yes, I am a fan!), this Rotterdam store has gathered a whopping 13,000+ fans by sharing beautiful pictures of bridal hairstyles, wedding cakes, nail and shoe fashion and fun ideas for the wedding, in addition to updates on its own collection. It's all about the experience, emotion & lifestyle.
honeymoon shop example of social content.
5 Bonus Tips: Content Planning & Advertising
So, those were my 10 ideas to inspire you. To conclude, a few bonus tips to actually use the content you are going to create successfully and reach your target audience.
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