Being well trained brings multiple advantages for daily work:

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Advance your commercial training with the support of the CEC
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Monday, 16 November 2020 14:18
Written by Chema Garcia
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All companies are born with a common objective: to market their products or services. Selling is the key to generating income and making the entire business structure work.

Adequate sales training is essential for the sales team to function in a coordinated manner and based on strategies and methods of action based on experience and good practices.

What is sales training?
We understand that sales training is the process by which essential skills are acquired to develop a complete sales process. This includes knowledge about the organization of a sales department, the use of prospecting tools and sales negotiations.

Training at a commercial level, therefore, includes learning about commercial strategies and techniques, but also about other issues related to marketing and customer service.


Having multiple channels through which to reach the customer. With the arrival of ICTs, the commercial panorama is expanded, since the customer has more options, and current communication is based on very diverse online marketing techniques.
Staying constantly updated. Sales are influenced by market trends that salespeople must know how to manage in order to achieve their goal of selling more. Content must be united kingdom phone data curated and influencers and early adopter customers from each market must be followed.
Improve sales rates. Be closer to the customer, anticipate and know what they need at all times with less effort.
Building loyalty with new techniques. New technologies provide more possibilities for customer loyalty. Linkedin and Facebook, and trends such as social selling or the use of private groups provide more direct communication.


Organization of the sales department
Organizing a sales department is not just about going out and selling. Multiple activities must be carried out before closing a sale, and an appropriate staff structure must also be in place.

Sales processes generally depend not only on the willingness and resources to do so, but also on previous decisions and the activities we referred to. Normally, the marketing plan includes all the ideas that define what the product will be like, its competitive positioning and the communication style that will be implemented to reach consumers.

There are companies that outsource many tasks, while others prefer to handle them with internal teams. In any case, the more trained a worker in a sales department is, the greater the chances of being integrated into several positions.