Behold the Microsoft team of 1978 (bottom left: Bill Gates).
Where I used to have to check my pockets to make sure I still had my keys, I now get a mild heart attack when I discover my Galaxy SII is missing.
Not to mention the hell that breaks loose (and that's an understatement) when I lose my connection to the outside world due to an internet outage. The opposite is true: ICT professionals have the knowledge and the gift to make our lives a little more pleasant, and that makes them incredibly hot! Because even buying nowadays no longer starts in a store, but on a device.
65% of European consumers engage in self-education before making a purchase ( Consumer Barometer ). Today’s headstrong consumer is no longer captivated by the bleached smile of the salesperson. No, the consumer goes on his own research in the Google jungle, questions his own network and decides for himself whether or not to buy something from you. In short: the customer is in control. So what do you do as a company? Very simple: “ create marketing people love ,” according to Kieran Flanagan , Marketing Director of HubSpot Dublin and first keynote speaker of the conference.
No sooner said than done? The core of irresistible (inbound) marketing lies in creating valuable and attractive content, but is conveying the actual message enough to deliver quality content? A justified remark by Maarten van der Boon appears on the Twitter wall .
maartenvanderboon
A nice gift
A blog should be a gift. A nice one, that is, because nobody likes nasty surprises. However, giving a gift is not that easy. Every individual has his own taste and wishes. So what if your employees do ukraine phone data not know how to make the perfect gift?
Knowledge sharing is prediction
Jan Willem Alphenaar , rock star among marketers, knows how to answer this question. He starts his story with a statement that only Alphenaar can make: “Sharing knowledge is actually foreplay. You create an expectation in people through your arts, technology and experience. It is a foretaste of what else is to come.”
knowledge sharing prediction
Is creating knowledge then dating?
But guess what? Only 32% of ICT companies have a business blog, of which 70% publish a blog once a month at most. If sharing knowledge is foreplay, is creating knowledge dating? Because that would mean that many ICT companies don't even get past a first date with the customer. Ouch
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