Promotion at the offline point of sale:

[ayeshshiddika11]

Obviously, to be able to do this you need to have basic marketing knowledge, but I'm going to leave you with some actions that you can start doing right now in your business, whether physical or online. Remember that the difference lies in how you are going to carry out these promotions, but the goal is the same: to sell. Always adapt to the channel and your audience. First of all, I'll show you...



Create a different and original space:
Make your customers feel comfortable in your establishment. If you want to highlight a product, create a space around it that is different from the rest. Pay attention to the colours and elements you include, such as furniture, signs, etc.

Try and buy:
The option of allowing the customer to try the product before buying it is quite interesting. These are promotions at the point of sale. It doesn't matter what you sell. Whether it's a perfume vietnam phone data or a computer, the important thing is to create a feeling of security in the consumer, that they are buying knowing that they will like it. Set up a stand inside your establishment with a person who is in charge of offering the product. Another example is free samples.

Showcase the product:
Whether it's on mannequins (because they're clothes), in a palm-shaped place (because they're bananas), or setting up little rooms if you have a furniture store, the essential thing is to draw attention in a positive, original and, why not, fun way.

Are you into e-commerce? Perfect, below I will give you examples of how to impress your online customers.

Promotion at the online point of sale:
Discounts :

You might be thinking that this isn’t just for online stores. And you’re right, but in the digital world you can play with time. That is, your customer has brought your product to the shopping cart, but… oops! He decides to leave and doesn’t buy it in the end. Create a tracking pixel that follows your customer throughout his browsing, offering him the same product at a lower price. Sound familiar? Hotels and airlines do this a lot. You can also send him an email, if he’s a registered user, with a discount code valid for that day. You’ll create a sense of urgency.

Awards:

Tell your customers that if they register their purchase on a website they can get instant gifts and enter a draw. With this action you can achieve several objectives: increase your database, track your customers' purchases to see what sells the most and build loyalty.



To sum up: take your time to get to know your customer well, design campaigns and promotions tailored to them, measure the results and be creative! As you can see, not everything has been invented when it comes to promotions and advertising. Look f