How to Conduct Social Media Competitive Analysis?

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Therefore, in your first customer segmentation , you need to identify customers with similar characteristics and customers with different characteristics. While doing this study, your customers;


Measurable Features
Differences
Financial Perspectives
Demographic Structures

You need to make distinctions in important metrics such as. While the measurable features here are important for determining the size of the customers, the differences will allow you to determine other segments. Creating a financial perspective will also facilitate your marketing efforts with customer analysis.


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Review Your Customers Profile

customer segmentation

Another point to consider in customer analysis is customer profiles. Generally, each customer nigeria whatsapp phone number has different profiles. Having information about these profiles will allow brands to speed up their customer analysis.


Customer demographics
Social media and internet usage rates
Professional information
Communication methods
Their willingness

Important metrics such as these are the main metrics to be considered in customer analysis.