Dark elements in the graphics

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For many users using dark mode is in some ways good for health and the environment because it saves power on smartphones, tablets and laptops, reduces the effects of eye fatigue and reduces the effects of flickering screen light. Dark mode is a panacea for improving deliverability There are many factors that affect email deliverability. The reputation of your server, the number of returns in your database, spam traps, but most importantly the engagement of your subscriber list. If a large part of your audience receives messages in dark mode and you have not optimized your creations for this, then.

You can be sure that this will have a negative impact on your deliverability. Many inboxes automatically match your messages to emails in dark mode. However, there is a risk that the color inversion will cause the message iraq whatsapp resource to no longer be legible. Imagine a situation where your recipient starts to be active in the evening because the kids are already asleep and the episode turns out to be hopeless. Then he starts shopping online but something distracts him. For such a user you plan a communication scenario with an abandoned shopping cart an email that is not suitable for.

Dark mode reminds him of the products in the cart and gives him a bright glow. This will make the user experience even worse and what consequences may have a look at unsubscribing from the mailing list, deleting followup messages without opening them first, marking messages as spam, and reducing engagement in future communications. Therefore, taking into account the above, create emails that are friendly to the dark side of the email inbox. You will encourage them to open them and, more importantly, take action. You will have a positive impact on your reputation as a sender. Dark mode where.