In the form of automated campaigns

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Experts and artificial intelligence – how artificial intelligence is reflected in the everyday life of a social media expert and how your company benefits from it
Now you may be wondering how AI tools and features used in marketing can benefit your business. Next, we will take a closer look at how AI is seen in social media marketing in practice, and how your business can benefit from it.

Artificial intelligence can support and facilitate social media marketing, for example:

Editing images
In problem solving
In budget planning
In data analysis
For example, if you want to find out what budget is kenya phone data needed to reach people aged 20-50 living in a certain area, it can be easily solved with the help of artificial intelligence. Instead of doing the calculations yourself, you can feed the data to the artificial intelligence, which will deliver the information in less than a minute. When calculations are made with the help of artificial intelligence, the risk of human error is eliminated.

Problem solving is also a significant everyday task that each of us certainly does every day. It is also easy and profitable to turn to artificial intelligence for problem solving.

Although AI cannot directly use different platforms and websites, it can often provide instructions on how to use them. If you encounter problems, for example when processing a product feed or building a tracking system, it is easy and quick to turn to AI instead of wondering about the problem yourself. This saves time and resources for other things.

Editing and developing images based on base materials provided by the customer, or even creating an image from scratch yourself, can also be done easily with the help of artificial intelligence.

At SDM, platforms that we have found useful for creating new images include Midjourney and Aboden Firefly. Artificial intelligence can also be used to change image sizes, for example from a story image to a square image. This saves time on communication and your company's image production.