As we’ve discerned throughout this article, we know that consumers are looking for opportunities to interact with brands. The chat space, such as WhatsApp, is becoming the medium through which you can deliver that experience to the consumer. First of all, when you invite potential customers to your WhatsApp business chat , you have access to their phone number. How do you do it? You can leave the link to the chat on your Instagram feed, for example. The important thing is that you design a strategy to redirect your customers to your WhatsApp business chat. Having access to your customer’s phone number is a giant step towards discovering your customer’s identity. It’s an opportunity to get closer to them. Remember that emails can be thrown away or social media isn’t necessarily used 24 hours a day. Smartphones, on the other hand, are in close proximity to their owner practically all day long.
WhatsApp Business Features You Can Enjoy WhatsApp has a simple and intuitive usability that we all know. However, not everyone knows the advantages that the commercial option (or business, in English) of this application has to offer. To conclude this article, we are going to expose the characteristics that it has and that are strongly linked to the objective of obtaining an excellent conversational commerce experience. a) WhatsApp for Business is available for computers, Android and IOS . It is designed to be used especially by small and medium-sized businesses. You can create profiles with a suitable image, add your business description, its physical location, your URL, as well as a simple gallery where you can include informative leaflets or a menu with your services.
You can create the account using a landline for business use. In other words, you don’t need to use the number you use for your personal WhatsApp chat. You will have the advantage of being able to have both accounts on the same device. c) It has automated tools and functions . Like welcome or away messages. You can also create a quick response menu for cambodia telegram database frequently asked questions, but be careful! Never forget to keep the personalized treatment element. Combine it with messages adapted to each context . Avoid as much as possible that your customer feels like they are talking to a robot when they want to be taken care of by a human being.
It offers analysis tools , which for now are quite basic, but allow to count the number of messages sent, delivered and read. Considering that WhatsApp belongs to Meta, and if we observe the segmentation functions offered by Facebook, it is logical to imagine that WhatsApp's business analysis will improve considerably in the future. e) WhatsApp for Business lets you send broadcast messages , which is useful when you need to inform your contacts about an important update. You also have the option to do default tagging to organize your customers. You can classify them as prospects or loyal customers, and track payments. As we have already mentioned, the definitive feature of WhatsApp is that it is available to your customers at all times. As a communication channel that all customers always keep and consult frequently, there is no better way to communicate with them.
However, this solution, although advantageous, lacks specialized features for sales or support. Conversational commerce Callbell, the best tool for selling and providing support on WhatsApp and social networks Callbell allows you to serve your customers efficiently and effectively. Above all, it allows you to connect the most relevant communication channels and obtain information about your customers. It also helps you boost your company's conversational commerce, providing a platform developed for this type of strategy. It provides you with specialized metrics on the status of your business, information about your customers and sellers. Callbell is a very complete tool that will help you apply inbound marketing in an effective way and get more potential customers. In addition to this, Callbell offers you a multi-agent WhatsApp.
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