Its value and performance

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Analyzing your address database it is important to check statistics related to returns. Some addresses in your list may cause bounce mails i.e. return mails received by the shipping server from the recipients mail server. There are many reasons why certain email addresses may not receive your mails. There are two types of returns Hard those that block the message from further delivery because the reason for the bounce is continuous and permanent. In this case the message will not be delivered. The most common reasons for such returns are that the address does not exist, is unknown or is.

Located in a nonexistent domain. Soft those that can be delivered later because the reason for the bounce is temporary. The most common reasons for such returns are that the recipients mailbox is full or overloaded south africa whatsapp resource and is temporarily not accepting mail. In order to get better sending results and preserve valuable email addresses you should regularly clean your database or exclude sending recipients whose email addresses received hard returns such as invalid username no such domain unknown email address. Repeated attempts to send mail to incorrect or inactive email addresses can negatively affect your mailing results and the reputation.

Of the mail sender i.e. your company. In addition, when analyzing your database pay attention to disposable and temporary email domains, rolespecific email addresses such as and lowquality addresses consisting of only numbers or containing profanity. Analyze these types of addresses to see if they are active subscribers or have received hard returns. An important factor in maintaining database hygiene is to exclude from mailings people who have unsubscribed for some reason by clicking on the unsubscribe footer. Most emarketing systems automatically block further messages to such people. We should respect the recipients decision and not conduct further campaigns to.