SMS marketing, better on Wednesday

Collaborative Data Solutions at Canada Data Forum
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ayeshshiddika11
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Joined: Tue Dec 17, 2024 6:14 am

SMS marketing, better on Wednesday

Post by ayeshshiddika11 »

In a previous study , SMSpubli found that Wednesday is the preferred day for companies to launch their marketing campaigns . Regardless of the sector, it is the day when the most messages are sent, with more than 3 million communications.

Friday is the second most important day for sending messages , with just under 3 million messages. And there are sectors for which Friday is the most important day. This is the case of retail, which sends almost 1.5 million messages on this day , almost double that of the following days, Thursday and Tuesday, which are between 700,000-750,000 messages.

The company explains that this is because we panama phone data all have more time available during the weekend to devote our time to leisure and shopping , so our intention to purchase will increase if we receive a promotional message on Friday.

Tuesday and Sunday are the most important days for the entertainment sector. SMSpubli indicates that Sunday is a key day for leisure activities , so many event reminders, SMS with tickets attached or booking confirmations are sent.

And on Tuesdays , communications are related to promotional campaigns for weekend activities , such as 2×1 codes, discount vouchers, reminders of loyalty points pending to be spent or news on leisure and entertainment.
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