Pikolin: deserving of the award

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Presidentex is a space for reflection in which these leaders of the business world and today senior talents offer a listening service and “express consulting” to other managers and executives of corporations who have a problem to solve, which does not necessarily have to be related to communication.

After praising the figure of Miguel Ángel Furones in a video, it was his wife and children who presented the winning brand of this first edition of the awards: Pikolin, collected by Antonio Montiel, general manager of Pikolin, and Ana Robledo, marketing and communications director of the brand from Zaragoza.

Although the award is given to a brand's entire career and not to a specific campaign, reference was made to a specific one: “Injubilables”, whose nice video can be seen below.



The awards ceremony also included a prior slovenia phone data advertising campaign developed by the creative agency Kitchen .

The book of the 'silver economy'
One of the activities that the four members of Presidentex have carried out throughout the year has been to offer talks throughout the country in order to evangelize about the opportunity that taking advantage of the senior target represents for brands, taking into account that the Silver Economy generation already handles, in Spain alone, 65% of the money that moves in the market.

As a result of these talks, the book 'Silver economy. A golden opportunity for brands' has emerged as a culmination, written by the founding team of Presidentex and coordinated by Fernando Montañés .