Because the user sees what all the finishes and all

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What role does the configurator play in the sales process? “It makes it easier to understand the product visually and to make requests for the product to the company . the possibilities that the product offers are like, and then this is also connected to being able to request a quote or even, in some cases, place an order for a configured product,” says Iñaki Mukika .

It is a key marketing element for companies that have products and work in a B2B2C environment . “Companies that have a product and that have a configurable product, with components, and that work with distributors. For example, Salto Systems, a company that is dedicated to the control and management of access in buildings; Orona , elevators, or lifting systems; and Orbea , bicycles. Three of our relevant clients from diverse sectors, but then all three really have a configurable product and work with a B2B distribution network and the product is in some way an important asset on a visual level,” says Iñaki Mukika.

What role does Orbea play in B2B marketing? “In the world of cycling there are already companies that sell directly to the end user, but in the case of Orbea it does so through distributors. Although you south korea phone data have the option of buying the bike directly from Orbea, the majority of bicycles are still sold through its distribution network, so everything that is done on a digital level is, in the case of Orbea, very powerful,” Mukika continues.

“For example, checking the stock of the bikes they have, the availability or delivery times of each model, even knowing if another distributor at a given time has a bike available that they don’t have at that moment. Orbea may not have it, but another distributor does. It has a marketing component as well because in the end marketing is in the whole experiential part that we generate. There are two things: the processes and marketing from the experiential perspective , which is very important for us. For example, if I go to Orbea and configure the bike, the Wow that the configuration of the bike may be, will make my perception of the brand improve, or worsen, depending on the work you have done. It is about the experience that you generate for users in the digital environment being an asset that improves the perception of the brand,” adds Mukika.