It refers, fundamentally, to transactions carried out between buyers and sellers through an online platform that is responsible for managing collections and payments electronically.
The main advantages offered by e-commerce are:
Access to a more globalized market, which will allow you to expand your store's target and obtain a greater number of customers.
Potential to scale the business and produce an expansion in the offering of products and services without having to assume high investment costs.
Reduction in management costs, both in terms of personnel and infrastructure as it is an online store.
However, we must take into account the possible albania b2b leads disadvantages that we can encounter in e-commerce. There is a lot of competition, mainly from well-known companies that open their online stores. In addition, security problems can arise due to cyberattacks. It is important to keep in mind that, at first, it takes time to reach the break-even point because we must incur a considerable investment in marketing for our e-commerce to have the visibility we want.
Key points of e-commerce
Depending on our business model, we can differentiate several types of e-commerce:
Online store with own products . It works in a similar way to physical stores, since a stock of own products is generated but they only operate through the Internet.
Dropshipping . It is only responsible for taking orders placed by customers, invoicing them, and then transferring them to the wholesaler in charge of storing the merchandise that will then be sent to the end customer.
Marketplace . It is a store of stores, that is, a platform in which many sellers can offer their products and pay the owner a commission for each sale that has been made, such as Amazon.
Marketing strategies go hand in hand with e-commerce to achieve excellent effectiveness. Online shopping requires less commitment, but at the same time, most buyers do not make a purchase at first sight. That is why we must establish strategies aimed at differentiation, such as: email marketing, influencer marketing, SEO, etc.
electronic consumption and evolutionE-commerce platforms have been specifically designed for online transactions, and they have specific software that is necessary for selling the company's products or services. The main ones, currently, are:
PrestaShop . This is a CMS or content management system platform, which is primarily intended for the creation and management of digital stores, with a multitude of options that make work easier for companies with large inventories.
WooCommerce is a free platform that has been developed with the aim of integrating with Wordpress. It has great compatibility with extensions and is one of the most common e-commerce tools.
Magento . It is a very flexible platform due to the specialized packages for large, medium and small businesses, which have specific features depending on the needs of the companies.
The use of e-commerce businesses has become a revolution. The youngest and most entrepreneurial group, especially those between 25 and 34 years old, is the one that makes the most purchases online, and the use of computers continues to rise. The pandemic derived from COVID has brought about important changes in purchasing habits and online consumption, generating a change in the purchasing trends to which we were accustomed.
e-commerce platform trendsSociety needs changes, especially as a result of the change in life we have experienced. Digital scenarios have therefore become the main protagonist in the new post-pandemic era. It had always been an indisputable tool, but now we can see that there are new trends produced as a result of social, technological and business changes, which give rise to a greater and better digital future.
