Christmas comes earlier every year. After Thanksgiving, customers look for fall sales to get a head start on their gift lists.
Use this time to build excitement for the upcoming holiday season with special promos and sneak peeks.
This email from Moment invites customers to get ahead in their holiday shopping with early deals on photography gear.
a fall newsletter example promoting the upcoming holidays with a gift guide.
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Further reading: 8 Christmas Newsletter Ideas to Wow Your Subscribers
Fall sales
Your big sale this season will likely be Black Friday and Cyber Monday. But that doesn’t mean you can’t get creative with mini sales and promotional events in the meantime.
The fall season is often the time for stock changeover Advertising Phone Number Data as old summer items make way for new season products. Amplify this scarcity in your marketing campaigns to clear out the last bits of stock. Use phrases like “Flash sale” and “Get your favorites before they’re gone.”
A fall newsletter example with autumn leaves for a flash sale.
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Fall newsletter themes
Beyond the holiday season, craft relevant and engaging fall email campaigns by taking inspiration from fall experiences your readers will relate to. Offer well-timed information or promotions to improve your customers’ lives as they leave summer behind.
Colder weather
As the temperature drops, thoughts turn to retreating indoors, cozy clothing, and getting the house winter-ready. An apparel store could release a fall fashion report. A plumber could offer weatherproofing tips. A landscaper could offer autumn gardening advice.
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New beginnings
With students going back to class and the fun of summer fading from memory, fall is a time when many people turn over a new leaf.
They might start a new exercise routine or begin learning a language. It could be as simple as wanting to makeover their looks or home.
Find a way to tie in this trend with your products and send out a promotional email to help get your subscribers’ new habits off to a flying start.
New collections
Use the start of a new season to launch a brand-new collection. Contrary to popular belief, fall collections aren’t just for fashion brands. Many businesses can use the fall season to add new products and services to their list of offerings.
If you’re launching a new collection in the fall, your fall newsletter is a great place to announce it.
Fall newsletter content ideas
You’ve scheduled your back-to-school email campaign and planned your cold-weather newsletter. Great work! Here are more content ideas to fill those fall newsletter templates and maximize your sales this season.
