The first sponsors were the video game developers themselves and some gaming equipment brands . Today, brands that are not even in the sector, such as Coca-Cola, Grupo Salinas, Pringles, Nescafé, Halls, Trident, Santander, Cinemex, have decided to invest in advertising for the young gaming public .
Reasons to invest in e-sports:
It is a growing sector
This is a market that is growing day by day and in which a strong economic investment is expected. Brands that want to venture into e-sports marketing must take into account belarus b2b leads that it is a long-term path, where they must agree to accompany small teams in their growth.
Reach an audience through a different channel
Betting your strategy on generations like Z or Millennial but through a digital medium like e-Sports will open the way to hundreds of users who already have their social networks saturated with advertising and who spend most of their time on other screens.
International reach
Thanks to tournaments, it is very easy for teams and players from all over the world to participate. The reach that tournaments have is not only achieved with the contestants but also with the audience that supports them. Remember that not all tournaments are in person, most are online and the sponsorship is shown on the viewer's screen wherever they are.
Influencers and brand ambassadors
If you want to connect with gamers , find out who the gamers are . The highest-ranked gamers are the most sought after by brands, the teams with the most competitions won attract attention.
As in every sector, in gaming there are also influencers and brand ambassadors that are more in line with the values of the brands, remember that there are many video games and consoles where each one has a specific target .
Advertising in e-sports is not perceived as intrusive
There is still no saturation of ads. Players are not bothered by advertising, and some even like the idea that some brands are betting on e-sports to support them and grow the sport.
Instead of creating common ads and placing them in contracted spaces, the digital marketing agency creates creative and surprising experiences.
A great sponsorship opportunity
Sponsorships can be very varied. What brands are looking for is greater exposure, diffusion of their content and/or their products.
Major brands have stopped seeing video games as a pastime and have started to invest in being present at as many events as possible.
e-sports in Mexico
In 2019, CONADE granted the official title of sport to e-sports with the registration of FEMES (Mexican Esports Federation).
Tec de Monterrey, Guadalajara campus, invested 100 thousand dollars to build the first exclusive arena for e-sports to promote university competition.
Riot Games, together with Azteca Deportes and Cinemex, inaugurated the Arena e-Sports Stadium in Mexico City; it is the first venue dedicated to live tournaments in Latin America.
Remember that all investments will depend on the type of tournament, video games, teams and place where the game will be played. Sponsoring a Super Smash Bros Ultimate, Fifa, League of Legends or Fornite tournament is not the same as sponsoring a team like Cream eSports or a live or digital event of the Mexican Video Game League .
