I asked 12 SEOs to share what’s on their bookshelves.
Here’s what they said:
1. The Art of SEO
Aleyda Solis Recommending The Art Of SEO
Authors: Stephan Spencer, Eric Enge, Jessica Stricchiola
First published: 6 November 2009
Recommended by: Aleyda Solis
Here’s why australia mobile phone number Aleyda recommended this book:
“I highly recommend this book to anyone who wants to learn SEO from scratch or gain insights into any specific SEO area. It’s the most complete SEO book out there!”
Aleyda Solis
Aleyda Solis, International SEO Consultant, Orainti
2. Product-Led SEO
Gus Pelogia Recommending Product-Led SEO
Author: Eli Schwartz
First published: 27 April 2021
Recommended by: Gus Pelogia, Philipp Götza, Patrick Stox
Here’s why Gus recommended this book:
“I read Product-Led SEO sometime before starting to work in Product Development, and now I’m reading it again. This book takes you out of the SEO shell, and it’s about strategy and approach to SEO vs tactics.
It’ll take you out of the usual SEO approach (e.g., we need more keywords) and give examples of how companies can approach SEO as a holistic strategy. It’s also an easy and quick read, I was nodding along as I read it.”
Gus Pelogia
Gus Pelogia, Senior SEO Product Manager, Indeed
3. SEO Book For Beginners
Patrick Stox Recommending The SEO Book For Beginners
Author: Tim Soulo, Joshua Hardwick, Patrick Stox
First published: January 1, 2023
Recommended by: Patrick Stox
Here’s why Patrick recommended this book:
“The Ahrefs SEO book for beginners is the perfect read for new SEOs. It’s straightforward and has all the actionable information you need to be successful.”
Patrick Stox
Patrick Stox, Technical SEO, Ahrefs
4. Feck Perfuction
Dan Taylor Recommending Feck Purfuction
Author: James Victore
First published: 5 March 2019
Recommended by: Dan Taylor
Here’s why Dan recommended this book:
“Feck Perfuction, for me, is a must-read for anyone looking to be reinvigorated and open to breaking things and standing out. It’s thought-provoking, and I’ve found it helps better understand the flaws in things and turn them into inverse weaknesses, as well as better communicating complex SEO topics and not just defaulting to “it depends.”
It’s not a step-by-step, but Victore promotes a mindset shift that promotes creating marketing that resonates with your audiences.”
Dan Taylor
Dan Taylor, Partner & Head of Technical SEO, Salt
5. The Fundamentals of Brand SERPs for Business
Michal Pecánek Recommending The Fundamentals of Brand SERPs For Business
Author: Jason Barnard
First published: 11 January 2022
Recommended by: Michal Pecánek
Here’s why Michal recommended this book:
“I believe that proper integration of SEO with brand management got to a whole new level of importance with the widespread adoption of generative AI tools. Do you want ChatGPT, Perplexity, or Google’s AIOs to regularly showcase your brand and products? You better focus on reputation management, entity SEO, and building a strong brand.
Jason’s pseudonym is The Brand SERP Guy–that says it all. I like that his book is useful for SEOs of all levels, as this is an often overlooked discipline. If you’re a pro, you can just go straight to the insights and tips. I read most of the book because it’s a quick read anyway. This should be a must-read for anyone serious about building their online presence.”
I Asked 12 SEOs To Share Their Favorite SEO Books
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