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How to implement a mobile wallet marketing strategy
Luckily, you don’t need any technical skills to tap into the benefits of mobile wallet marketing.
1. Choose the right mobile wallet marketing platform
To enable digital wallet marketing, you need a platform that will allow you to set up your cards for Apple Wallet and Google Wallet, integrate with your point of sale (POS) system, manage your messages, and keep track of your mobile ROI.
Brevo handles all these requirements and more. You can digitize your vouchers, loyalty cards, tickets, coupons, and passes with Brevo Wallet. Once connected to your customers' digital wallets, you can send notifications and updates directly to users’ lock screens or instantly update the wallet visuals with relevant information in real time.
Brevo’s mobile wallet app is part of a estonia mobile phone numbers database comprehensive marketing suite designed for enterprises, offering a built-in CRM, multichannel campaign management, email and SMS campaigns, web and mobile push notifications, and messaging API capabilities, and integrations with ecommerce platforms among others.
Example of a VIP card in Brevo
Example of a VIP card in Brevo Wallet
2. Create your mobile wallet passes
In the app, you should be able to design custom mobile wallet cards for any purpose. When creating one, keep it simple and functional:
Stay on brand by using your brand colors and logo.
Include only essential information such as the cardholder's name, purpose of the card, expiration date, and a QR or barcode.
Optionally, add your company's contact details or direct links if possible.
Remember, your primary goal is to offer users a seamless and hassle-free experience without overwhelming them.
3. Complete the user experience with push notifications
Once a person has added your pass to their mobile wallets, you can reach them with push notifications. Use this opportunity to send reminders, updates, and personalized offers right to their home screen.
Stick to these best practices to make the most of your pass notifications:
Set up triggers for specific actions or events, such as approaching an event date, nearing a promotion expiration, or reaching a loyalty milestone.
When you update your card due to the changes in policies, event dates, credentials, etc., display a notification on the customer’s home screen to keep them informed.
