(In the latter case, consider embedding uruguay phone number resource the video into the email body!) Capture Early Social Proof A crowd watches a pickleball game. "Social Proof: User-generated content promotes increased trust and engagement." Product launch emails can also generate hands-on interest. More specifically, they’re fertile grounds for early access to user-generated content (UGC). Now, this won’t work for everyone. Physical products and secretive new features won’t be available. Moreover, you probably won’t have a polished final product for interested parties.

Nonetheless, these pre-launch goodies capture eager devotees and offer your brand some time to iron out any wrinkles. You Can Keep Secrets! Again, you don’t have to reveal every new feature. (Although such secrecy will be difficult if you’re releasing a new physical entry to any product line!) Likewise, you don’t need to include every brand-new feature in pre-launch exclusives. (Pun intended!) Both pre-order and pre-launch date campaigns often offer exclusive access to demos.