Renz Gonzales
Renz Gonzales, Senior Account Strategist at PropellerAds:
“The digital advertising landscape will continue it’s ever-shifting and adapting versatility. We’ve seen and encountered many changes in trends over the years.
From predictions that the Spain Mobile Phone Numbers Database Popunder format would die years ago to Push Notification vanishing across the industry, here’s my overview on how the Coronavirus pandemic will affect affiliates and all advertisers in the coming weeks, months or even years ahead?
Streaming Offers. As more and more countries are put into lockdown measures, then more and more people will see their everyday lives slowing down. It’s stunning to witness the rise in demand for content streaming services. Amazon Prime, Netflix, Hulu, Disney Plus and more other online streaming platforms are expected to report increase this quarter. So get those free trial streaming offers and count on major profits!
VPN. Streaming offers come hand in hand with VPN services with the need to openly access content related to the user’s geolocation. There will be a major rise in demand for this vertical. It would be a great example of a domino effect that both Streaming and VPN verticals will fly high and benefit from.
Crypto. All Cryptocurrencies are heavily affected and have created turmoil across the globe. That is the reality. While a further decline in values is expected, this is seen as a huge opportunity for a bullish market effect, increasing urgency to invest in Bitcoin and other major cryptocurrencies. Demand is expected to explode for such offers.”
PropellerAds - Irina Razvodova
Irina Razvodova
Irina Razvodova, Head of Zeydoo:
“If you plan to convert users during a global pandemic – you should think like a user sitting at home. People are at home, missing communication, and having too much free time. Obviously, they are searching for new music, checking coronavirus updates on news websites, etc. I know that traffic on streaming websites is growing like crazy – how to make money on this traffic?
Betting offers are a bad idea, but players gonna play, so look for igaming, cybersports, sweepstakes, and sweepstakes with instant giveaways (a new thing in the market).
Apart from streaming offer, I can also mention free trials like Apple music or something similar to Netflix.
Also, don’t forget all these “gym rats”. How do they exist with gyms closed? Right, they install yoga and fitness apps. These apps are super popular right now.”
PropellerAds - Ariadna Nikitinskaya
Ariadna Butler
Ariadna Butler, Business Development Manager at PropellerAds:
“I have updates from several big advertisers; their call centers are down. Betting profits are sliding, because the majority of sporting events are either canceled or postponed. Also, I noticed that advertisers are actively using coronavirus in their creatives (landing pages and pre-landers).”
Should coronavirus scare affiliates more than it already does? No, as it presents us with new opportunities for finding fresh approaches and new verticals. Want to discuss it? Welcome to our BIG Telegram chat!
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