In email marketing, there are many terms that refer to email automation. Phrases like triggered emails, automated email marketing, email campaigns, serial emails, email marketing automation, and lifecycle sending are usa number data often used interchangeably. All of these terms explain the same process: the automatic sending of emails. Emails that are triggered by the recipient's actions enjoy particularly high open and click rates.
Types of email marketing automation
Automated email marketing includes a wide variety of campaigns that are triggered by a series of actions by the recipient. Below is a brief description of the most common types:
Welcome emails
As soon as customers have completed registration or subscribed to your newsletter, you can welcome them with an automated welcome email. This is often the first email the customer receives, so you should put special emphasis on a meaningful subject line with a positive recognition value. Despite being automated, these emails can establish personal, individual contact with the customer and reinforce their loyalty.
Anniversary emails
Every customer experiences certain anniversaries that you can take advantage of. For example, congratulate your recipients on their first year of account existence and reward them for their loyalty with a small discount code. Even if there was no prior interaction, an anniversary email can serve as a reminder and encourage customer loyalty.
Birthday emails
For your recipients' birthdays, it's important not to send them standardized advertising. Instead, make real offers, especially if they are tailored to your customers personally. Communicate clearly and directly that your email is only intended for this specific customer.
Follow-up emails
If there is no interaction from the recipient after a certain period of time, you can send a follow-up email. For example, you can send it to those who have not opened a newsletter or completed registration. With a follow-up email, you make it clear that you are interested in a sustainable interaction. It is a second opportunity to get in touch with the recipient, so make sure that the communication is positive.
Reactivation emails
Reactivation targets inactive customers who have not been interacted with for a long time. It is usually less complex and costly than acquiring new customers, since inactive customers have already expressed interest and sent you important data. All you need to reactivate email campaigns is some customer data, such as their last activity.
email drip campaigns
How does email marketing automation work?
First, you need to choose which behavior-based actions are expected from your recipients, and then set the triggers. Different target groups can be assigned different requirements, so you should always be aware of what you want to communicate to your customers.
Another requirement is the availability of digital data on events such as birthdays, latest purchases, latest interactions, registration data, etc., which can be directly linked to the recipient's actions.
Here are some examples of times when you can send your automated emails for maximum success:
Welcome Emails : Immediately after successfully registering for an account or subscribing to a newsletter.
Follow-up emails: 14 days after newsletter has not been opened, 3 days after registration has not been completed, 24 hours after purchase has not been completed.
Anniversary Emails : Discount code and a personal “thank you” on the anniversary.
Birthday Emails: Discount code or certificate on the prospect's birthday.
Reactivation emails : 6 months after the last purchase or activity.
Tools and services to automate email sending
We’ve rounded up 30 effective paid and free email marketing services that have huge potential to boost your business in 2023. It’s time to hit Ctrl+D or the “Share” button on your browser for future benefits.
Snov.io
Snov.io is probably the most comprehensive platform for cold contact automation. With it, you can generate leads and use different email tools to streamline your acquisition campaigns. The all-in-one toolkit offers multiple email search features, 7-step email verification, triggered drip email campaigns, text personalization, email tracker, and integrations with Pipedrive and Zapier that allow for seamless email export.
Within a modest budget, Snov.io generously offers you a wide range of tools, including but not limited to:
Snov.io CRM
Combine all your team’s sales processes into one platform – Snov.io CRM. Here you can link all your sales processes, streamline sales with unlimited teamwork, create pipelines that truly reflect your sales process, and much more – for free!
Email Locator
Find email addresses, full names, and job titles anywhere—by company, domain, or professional social profiles via the app, or on company websites and search results via the Chrome extension. You can even find email addresses in bulk.
Email Verifier
Check emails individually or in bulk . Filter out abandoned, invalid, and catch-all email addresses, as well as increase your email reputation score and delivery rates.
Email campaigns
Create and send complex email campaigns with automated follow-up messages, goals, and triggers. Use the simple drag-and-drop tool to create highly targeted multi-stage sends and analyze your campaign performance.
Email Tracker for Gmail
Receive push notifications when your contacts open your emails or click on links with the completely free and unlimited extension.
Price : Free plan opens access to all tools. Paid plans start at $39 per month.
Encharge.io
This email marketing software is tailored for early-stage product startups – mobile apps and SaaS tools. It enables its customers to convert more trials and free users into paying customers. With Encharge, you can import customer data, create precise user segments , and send automated behavior-based emails to the right prospects at the right time.
Encharge supports deep native integration with a range of products and tools such as Segment, Stripe, Intercom, or HubSpot. This makes it easy for marketers to create event-driven emails with minimal developer involvement.
Price : 14-day free trial. Paid plans start at $49/month.
AeroLeads
This lead generation tool has a built-in bounce analysis feature. With its help, you can also detect abusive accounts, fake domains, spam traps, and disposable emails.
AeroLeads is the CRM software that allows you to add personal data and IP-related information for better cleanliness. It uses the SMTP verification system that comes along with the email address syntax checker.
