How to do strategic planning

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To create a robust strategic plan, it is necessary to compile various information and insights about the internal and external environment of your institution/company. To this end, several management tools are available that can help management to create this plan. In this blog, we have already listed several tools in recent articles, which you can check out in ( What is the best strategic management tool? )

However, it is important for the manager to have some key information to prepare this plan. Here they are:

1. Know your project.
Knowing your project well is essential. Your strengths, weaknesses, competition and suppliers are some examples of information that allows you to better monitor your project and solve problems. One of the tools that best identifies these issues is the SWOT Analysis.

Easy to use, it helps you identify necessary points so that you can better understand the environment in which your project is located. Analyzing this information and diagnosing it are essential actions for your Strategic Planning.

2. Mission, values ​​and vision
It is with these three elements that your project will be able to bc data implement its organizational identity. For your business to be consistent with its proposals, it needs a mission, values ​​and vision that are identified by both internal and external audiences.

The organizational identity of your institution/company is a reflection of its internal philosophy, which will guide decision-making and its stance in society. Your identity guides your actions.

3. Set goals and measure results
Set challenging and realistic goals for your project as a whole and for specific internal departments. These goals need to be monitored by processes and involve the entire organization and its employees, whether they are from sales, marketing, HR or other departments.

Monitoring processes and results is essential for your planning. Schedule regular meetings to present the results of the areas and propose solutions to any problems. Only then will the manager and team have a better understanding of how the work is being carried out in short periods of time and what needs to be changed in the process so that the goals are ultimately achieved. It is through these meetings that the initial SWOT analysis can be reviewed and redefined, for example. It is important to note that goals and processes need to and should be updated throughout the activities, based on the results presented.

4. Define your action plan
Once you have the general information about your project, internal and external environments, goals and challenges, it is time to define how to reach your final objective. The action plan is everything that makes it possible to achieve the established goals , based on processes, those responsible for the activities and a predetermined schedule.

It is up to the manager and team to define and delegate the actions of the managers and department heads, so that employees can carry out their activities in pursuit of a common goal. It is important to emphasize that all information about this action plan must be documented and communicated to professionals in a clear and simple manner. It is also necessary to know how to separate the actions to be performed by order and importance, to avoid unnecessary work at crucial moments.