8 Steps to Creating a Sales and Customer Relationship Website
The sales website is the channel for customer relations. It is through linkedin phone number data portal that customers will search for information about your company, products and services. Therefore, the environment must convey trust and have all the information that the public deems necessary.
Other aspects will influence the use and importance of this channel. Below, we will show you a step-by-step guide with points you should consider when creating a sales website and the fundamental steps to build a functional environment. Check it out.
Define your website goals
The website works like a store window, facilitating communication with the customer and conveying the company's values to the customer. You can have an institutional website with the aim of simply talking about your company, telling its story, recording its achievements, presenting products or services, providing information on contact channels, etc.
But you can also sell online. In this case, your website will be an e-commerce site and it needs to offer a secure shopping environment, where the customer will enter their personal information, financial information, etc.
Furthermore, an e-commerce must have a management system behind it. The dashboard will help you organize your online store 's inventory , manage orders, track sales, and a series of other essential features for your business.
Before hiring a platform, understand the shipping, transportation and reverse logistics processes in e-commerce with the Sebrae course. In addition, be prepared to deal with the factors that affect the logistics of your business.
Regardless of the objective of your website, the points we will raise below are essential for you to be successful with your channel.
Register a domain
Domain registration is the starting point in building a website. You can't have a sales website without registering it. The domain is the name of your website. In general, companies use their own name in domains. This way, they convey greater confidence to the customer, who will be sure that they are in the right place.
Coca Cola's website, for example, is www.cocacola.com.br. You would think it was strange if it were www.cocarefrigerante.com.br, wouldn't you? After all, Coca Cola is a brand with several products. However, it is not always possible to create a domain with the exact name of the company, especially if the name is quite common. In this case, you can use an approximate name or an abbreviation.
Choose the platform for your website
The choice of platform will influence several technical and functional aspects of your website. Starting with the domain itself. A domain is made up of the company name, followed by the extension “com” and the country code, .br, .us, .uk, etc.
A free platform with a free domain will add your name after your brand name. For example, yourbrand.wordpress.com.br. In addition to not conveying professionalism, free platforms are limited, do not guarantee security for the environment, can crash when users reach peak traffic levels, and have other restrictions.
Imagine the following situation: you launch a product on your website, advertise it on social media, the website receives a lot of traffic, and the platform stops working because it cannot handle that volume of traffic. Situations like this are very unpleasant. The customer feels insecure in the environment and you are unable to complete your sales.
As we mentioned in the first topic, an e-commerce site must also have an environment to manage the store's sales. Therefore, it must be hosted on a secure portal for your sales and for your customers.
Be careful with the content of the website
The website should contain the main information about your company. It should tell the story of the brand, inform about the products or services it offers, show some of its achievements and accomplishments and have contact information. This is the basic content for any website.
