Custom conversions and events must now be set to

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The most significant change, however, is how advertisers will carry out conversion-optimized campaigns in the future. This means that the domain used must be verified . In order to be able to use conversion events effectively in the future, your own domain must be verified in the Events Manager. There are various ways to do this, which are clearly presented in the Events Manager. It is important for agencies that work with a partner that the domain verification is carried out in the domain owner's Events Manager.

Only one pixel is still allowed per website and tracking is not based on a pixel but on a domain. this domain so that tracking is possible. In particular, if different country domains are linked in an advertising account, care should be taken to select the correct domain that belongs to the link in the ad. Otherwise, tracking is no longer possible under ATT, as this would otherwise fall under unauthorized cross-site tracking.

Another significant change concerns a limitation panama whatsapp data of event tracking . Even if the user gives permission for data tracking, only a maximum of 8 conversion events per domain can be recorded or used to optimize the delivery of campaigns. These conversion events must be defined in the Events Manager and can be prioritized in order.



Conclusion
The new iOS update gives users greater control over their data and its use, allowing them more privacy. Since Active Tracking Transparency now prohibits data tracking unless the user explicitly grants permission for each individual app, this is likely to result in massive drops in sales across the economy.

But app developers in particular are also facing restrictions due to Apple's changes. In the foreseeable future, the range of free apps could be greatly reduced and users will have to dig into their own pockets again. On the other hand, the shift towards stronger consumer and data protection has been foreseeable for a long time and the switch to ATT was also announced a long time ago. The economy will now have to adapt to the changes that come with the development towards a NO-ID era . Some therefore argue that the changes could not only represent a turning point, but also an opportunity for the further development of the advertising industry. At Avidly DE, we are open to these developments. If you have any individual questions about the new tracking, we will be happy to provide you with advice and support.