What digital prerequisites? At united kingdom phone number library a minimum: a well-crafted Excel table made available on an online document sharing platform (Google Sheets for example). At best: a responsive mini-site, with boxes to fill in. The goal is always to have, ultimately , a synthetic table, easy to read, where the different alternatives and their respective prices appear clearly. For which phase(s) of the purchasing cycle? To be used sparingly, rather in the last phases of the purchasing cycle, for prospects already interested in your solution.
But be careful not to abuse it too quickly in Content Marketing. What best practices? To design your cost calculator, think about all the features that your solution has, and that those of your competitors do not have. If you are the most expensive solution on the market, you can insert this budget matrix in an ebook, where you will explain the interest of the various solutions according to the challenges of your prospects. 3rd high-performance format in content marketing – The webinar to help your prospects mature An increasingly widespread format in content marketing , the webinar (a conference conducted online and responding to the challenges of your prospects ) does not lose its exceptional quality of prospect conversion! The proof: 60% of BtoB marketers already use it in their content strategy.
