You can segment your WhatsApp contacts using the data available in your CRM just like you would your email list. Select criteria that make sense for the campaign you want to run — e.g., location, purchase history, or stage in the buyer’s journey.
Once you have your segment of recipients ready, include variables in your WhatsApp templates to dynamically personalize the content they see in the message.
personalizing a WhatsApp campaign with variables
A variable in the template
Reuse WhatsApp message templates
WhatsApp allows you to save message templates and reuse them in different campaigns. If you have your templates pre-approved, you can send them immediately (unless you edit them).
It’ll take some testing to find WhatsApp message templates for the specific types of promotions you want to run. But once you do, it’s best to stick to them to save time and ensure consistent results.
Further reading: 13 Examples of WhatsApp Business Greeting Messages oman telephone number data for New Subscribers
Analyze and adapt
Once you send your campaigns, don’t forget to keep an eye on the metrics to see what works for your audience and what doesn’t. Try different send times, A/B test content, vary text length, and see how changes affect campaign performance.
After running WhatsApp advertising campaigns for some time, you’ll be able to identify the patterns that perform best. Document and reuse them.
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How to send WhatsApp advertising messages?
The best way to send WhatsApp advertising messages is through a reliable WhatsApp Business Solution Provider (BSP).
Can’t you set up marketing campaigns inside your WhatsApp Business Account?
Yes, you can, but with serious limitations. The WhatsApp Business app lets you add only up to 256 contacts to a broadcast list. And they have to have your business phone number saved to receive your advertising messages.
To remove those limitations, the only option is to work with a third-party WhatsApp marketing software provider that gives you access to the WhatsApp API so you can create and send WhatsApp campaigns without extra tech skills or help.
To advertise on WhatsApp Business, follow these simple steps:
