AIDA marketing is a marketing concept that has been around for a long time, but can still be related from time to time. Therefore, a businessman should understand and master the application phone number library of this marketing concept. Even in the era of technology and digital like today, you can apply the AIDA concept well.
This discussion will review the AIDA marketing concept and how to apply it to digital marketing . Read more below, yes!
Understanding the AIDA Marketing Concept
The AIDA concept is one of the marketing models that has been around for a long time and can be said to be one of the classic marketing theories . Although it is a classic theory, the AIDA concept can still explain how the core processes occur in marketing activities.
The AIDA model shows how a consumer process in making choices and desired actions, generally in the form of purchases. This process needs to be understood by business people in order to know how purchasing decisions are formed. In addition, business people need to understand how the right strategy can form and encourage the occurrence of these decisions.
The AIDA concept has 4 stages, namely Awareness, Interest, Desire , and Action . If you notice, these four stages are an abbreviation of AIDA itself. So AIDA is an abbreviation of the 4 stages in the consumer purchasing process.
For more details, below is a discussion of each stage in the AIDA model.
Awareness
The first stage is awareness , which is the process by which potential consumers recognize the existence of a product. This process can occur through various channels and anywhere. Either through advertisements that are broadcast, the use of products by other consumers, promotions in minimarkets, and so on.
At this stage, someone is aware of a product and the brand being offered. However, it is only just knowing, and it could be that your product is not the only thing that potential consumers know. In order to move on to the next stage, make sure your product has a distinctive feature or advantage compared to competitors.
Interest (Interest)
The next stage after potential consumers are aware of the existence of the product is the stage of interest . At this stage, potential consumers have begun to see a special value or something that makes them interested. The things that make them interested can vary, starting from the benefits provided, price, promotion, packaging , and so on.
At this stage, your product can be said to be superior to competitors for potential consumers. However, keep in mind that this is not always the case, meaning that potential consumers may still be considering other brands. You need to know your target market well and understand what will make them interested in your product.
In order for the sense of interest to grow bigger in the minds of the target market, you need to provide information as clearly as possible. Of course, the information must be related to the needs of the target market. Convey the advantages of your product and give them a reason to choose your product over competitors.
Desire
After growing interest, the next stage in the consumer buying process is desire . At this stage, potential consumers will have a desire to own the product or try the service you offer. And like in the previous stages, this desire will not just appear.
To grow desire in the minds of potential consumers, you need to make an active call to action. It can be in the form of persuasive advertisements, content containing product benefits, special promotions and prices, and many more. Try to make your potential consumers' desires move to the next stage, which is action .
