To find out the answer, just take a look at the following explanation regarding demand generation .
What is Demand Generation?
Demand generation is the process of creating demand from consumers for your product or brand . This marketing strategy is used to influence the purchasing decisions of potential or existing customers. This strategy is implemented by building the interest of potential consumers in order to create demand for the product.
One of the main goals is to make your audience see your product as an essential purchase for their lives and needs. Demand generation can be considered as an effective way to get leads or customers.
Not only in terms of sales, you can also see demand email list from the increasing conversion on your business's digital media. Some of these include increasing the number of followers and likes on social media, increasing website traffic, and building brand awareness .
In the process, demand generation includes the process of identifying and satisfying customer needs, wants, and desires. To generate consumer demand, you need to know how your product can meet customer needs.
There are several things you can do to identify and understand consumer needs. Such as conducting market research, conducting surveys, interviewing audiences, implementing Focus Group Discussions (FGD), and so on.
Difference between Demand Generation and Lead Generation
Discussing demand generation is often associated with lead generation, even though both are different things. Starting from the definition, main focus, to how the method is used to achieve the expected results.
Demand generation, as explained earlier, aims to create demand by building audience interest. On the other hand, lead generation is the process of collecting contact information from potential customers who have already shown interest.
So the focus of demand generation is to build awareness and interest in general. Meanwhile, lead generation focuses on audiences who already have an interest in the product or brand.
For its method, demand generation tends to use various marketing strategies to create general demand. While for lead generation, the method applied is more towards specific tactics in collecting potential customer contacts.
Benefits of Demand Generation for Business
Demand generation is a strategy that actively engages with customers to generate demand for a product. This process can be achieved using various marketing channels such as email marketing campaigns, social media posts, webinars, and content marketing.
Implementing this strategy is a long-term project, which will provide various benefits for your business. Here are some of the benefits you can get from demand generation :
Creating customer satisfaction and loyalty.
Building long-term relationships with customers.
Improve the quality of customer prospects.
Optimize marketing spend.
Increase conversion and sales figures.
Facilitates adaptation to trends and changes.
Increase Customer Lifetime Value (CLV).
Important Aspects in Demand Generation
In demand generation , there are several important aspects that need to be considered to achieve success. Here are some key aspects of demand generation that you need to know.
