Not only do today’s customers love the type of content, but it also makes it much easier for marketers to get their message across. It should come as no surprise that there’s more to come86%of marketers use video content to achieve their marketing goals.
But of course, not all videos are created or performed equally. Only well-made ones will deliver the results you expect, while low-quality ones can scare away your audience and even damage your online reputation.
Here, well-made marketing videos are much more than videos that cost a vietnam telephone number data hundred thousand dollars, look extremely realistic and have the highest resolution where you can see all the details.
Instead, well-crafted marketing videos can persuade your audience to take action and get you a higher conversion rate. When done right, a good marketing video can increase conversion rates by:80%.
Now, the question is, “So how do you create a video that converts?”
We have listed some useful best practices to help you create your marketing videos so that they can convert a viewer into a lead and a lead into a loyal customer.
#1. Define Your Goals
There’s no such thing as one-size-fits-all videos. Every video has its own way of helping you achieve a certain goal. So before you start writing your video, take a step back and think about what you want to achieve with it.
It will be difficult to measure the success of your video marketing campaign without knowing your goals.
Are you looking for brand awareness? Do you want people to sign up for your email list? Or are you hoping they will make a purchase?
Once you know your goals, it will be much easier to come up with an easy-to-follow video strategy that aligns with them.
For example, short and engaging videosexplainer videosIt is a good option if you want to increase your brand awareness. Therefore, videos make good content.video popups.
Meanwhile, if you want to gain trust, a video that shows social proof, such as a customer testimonial video, is one of the best options.
You can also define your goals or objectives for the video so you know what metrics to pay attention to. View rates, completion rates, social shares, and more can give you an idea of how well your video is doing in achieving its goals.
#2. Understand Your Audiences
The next step is to understand your target audience. Remember, you are creating video content for your audience, so make sure to make it all about them. Viewers will only take action if they feel the video meets their needs.
So, make sure you do your research on your target audience, including their demographics (location, age, gender), interests, what type of content they typically consume, and even what devices they most often use to watch videos.
The more you know about them, the easier it will be to create a video that resonates with them and inspires them to take action.
You can use the information when writing the video, choosing visuals and music, and developing the overall tone of the video.
By understanding your audience, it will be much easier for you to understand their pain points and create a video that can offer them the solution they are looking for.
#3. Focus on Problem Solving and Avoid Hard Selling
People hate being sold to, so using a video to brag about your awesome features no longer works. If viewers think the video is nothing more than an extended ad, they may lose interest and move on.
After all, in this fast-moving world, one of the main reasons a viewer wants to convert is because they feel the video addresses a problem they have.
So, when writing your script, make sure you show your audience that you understand their pain points and have a solution to offer, they will be more likely to take action. This is where the power of storytelling comes into play.
That’s the beauty of video content: It has the power to tell a story through a combination of visuals, audio, and emotions that can connect with viewers on a deeper level.
Storytelling allows you to present your product or service in a more human and relatable way, which can help build trust with your audience. It also helps keep their attention glued to the video until the end.
#4. No Feathers, Just Meat
A person's attention span is only8 seconds? Yes. It’s a bit shorter than a goldfish, at 9 seconds. One thing’s clear: keeping your videos short and concise is more important than ever.
No one has time to watch a long and convoluted video.statistics, a viewer will stop watching a marketing video after 2 minutes.
So it makes sensestudyThe video that shows the highest engagement is a video that is no longer than 120 seconds.
This doesn’t mean you should skip content or cut out all the details. It just means you need to be strategic about how you present it.
You can do this by distilling your main message into a short, catchy headline or by using subtitles that will help you quickly get your point across.
You can start your video with a thought-provoking question or an interesting statistic to draw viewers in and offer them a solution using your product or service.
#5. Keep Videos Visually Consistent
Video marketing can be a very powerful tool for showcasing your brand colors, logo, fonts, and style.
When viewers see a video that’s visually consistent with other marketing materials they’ve seen from your brand, it can help them quickly understand that the video was made by you, which can help increase brand recall.
Check that fonts, colors, and transitions work together. It’s always best to be intentional with your visual elements.
When everything goes well and is consistent across the board, it can help create a more polished and professional appearance, which will make your brand more trustworthy.
#6. Don't Forget the CTA
No matter how great your video content is, all your efforts will be in vain if you don't tell your viewers what to do next. That's why you should never forget to addstrong call to action(CTAs).
Your CTA should be clear and concise, telling viewers what you want them to do next. It could be anything from visiting your website to watching other related videos or even downloading a whitepaper.
To convey your CTA, you can use voiceover, use text displayed in the video, or write it in the description box or end cards (if you use video hosting platforms like YouTube).
#7. Choose the Right Video Hosting Platform
Your video marketing strategy isn’t all about video production — you also need to consider where you’ll host your videos so they get the attention they deserve.
There are many video hosting platforms out there, from social media to your own website, but not all are created equal. Some platforms are better for SEO than others, while some offer more features and tools that can help you with your video marketing efforts.
You should also consider your target audience. For example, if you’re targeting a global audience, YouTube would be the best platform for you. If your target market is more B2B, LinkedIn might be a better option.
In other words, find a place where your target audience spends the most time online. Then, you can host your videos there so you can reach them.
#8. Pay Attention to SEO
Just like any other type of content, you need to optimize your videos for SEO. This means you need to consider:
