However, you're only singapore phone number library scratching the surface with this data. By performing behavioral analysis of your consumers, you can dig much deeper into your audience's behavior and preferences. Behavioral analysis helps you gain the following insights: The average number of unsubscribes per email sent. This data helps you run more informed email marketing campaigns . You can determine the best time to send your emails and what type of links get the most clicks.
However, behavioral analysis is not enough. You need to combine it with two other elements of data analysis: outcome analysis and experience analysis. Results analysis focuses on outcomes such as number of purchases, average revenue per campaign, average revenue per subscriber, conversion rate, and return on investment (ROI) for each campaign. Experience analysis focuses on interests and preferences. Do certain segments have a higher email open rate than others? Do emails with discounts have a higher conversion rate ? By combining behavioral, results, and experience analysis, you can develop a laser-targeted email marketing strategy that drives greater engagement and ROI.
