The Importance of Email Marketing for Black Friday

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Why focus, in particular, on newsletters and email marketing activities?

In order to study the trends of Italian email marketing , GetResponse analyzed almost 200 million emails sent for commercial purposes to Italian users in the last year. The data suggests that Black Friday is one of the periods of the year in which the best email opening rates and the greatest user engagement are recorded .

The average email opening percentage for the month of November is in fact 45.58% . October and December are also positive, both above 40%. No month has recorded better averages!

Each business sector obviously has its own specific hungary phone number list percentage. You can learn more about this research by reading the benchmark report on email marketing in Italy.

Regardless of any commercial logic, email remains the digital communication tool par excellence. According to research by The Radicati Group, 4 billion people use email as a daily communication tool (about 51% of the world's population). Furthermore, our country is in eighth place in the world ranking for email openings (GetResponse 2024).

How to (actually) create a Black Friday Newsletter
You have no more excuses. It's time to create the newsletter. As mentioned a few paragraphs ago, you don't need to have any special graphic skills for this undertaking.