Use marketing automation to improve all your campaigns

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Marketing today is omnichannel : this means that every email, social media post, sponsored campaign, chat message, or blog post needs to have a consistent voice to deliver a great experience to your users.

revenue operations what is itLead generation is just the tip of the iceberg in digital activities, because the complex work begins when contacts are managed, qualified and nurtured to move them along the path to purchase.

And this is where marketing automation platforms come into play , which allow the company to have a centralized view of all campaigns, monitoring them and exploiting best practices to obtain ever better results.

The contribution of the people dedicated to revenue operations in this italy phone number list case takes the form of data analysis, sharing insights and coordinating to replicate the best performing elements in subsequent campaigns.

To learn more about marketing automation to support lead nurturing, you can download our free eBook!

Improve sales force effectiveness
In the past, the only way to increase turnover was to hire new sales figures ; today, however, the real effectiveness of the sales force is increasingly questioned.

Furthermore, by automating some operations, you will be sure to always have your salespeople focused on the most productive activities.

Some examples of benefits made available by automation?

Reminder for contacting customers and prospects
Pre-set templates for emails to be sent to different segments of recipients
Database division based on buyer's journey or other essential parameters
Lead Scoring to Define the Best Opportunities in CRM
Setting alerts for the highest priority contacts
Real-time, up-to-date pipeline velocity reports
The result?

Speed ​​up sales processes and increase closing rates thanks to shared data.

But RevOps isn’t just about new customers! The next best practice is about up-selling & cross-selling opportunities .

Increase your turnover by working on your current customers
So far we’ve talked about marketing and sales activities, but RevOps also includes customer service, a valuable source of opportunities to increase revenue by working with customers in your CRM .