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In recent years, eSports has been generating millions in revenue. Its growth rate is even surpassing other historically productive and powerful industries in the world of entertainment. It is a market that continues to grow both in sports and in the field of sports marketing and online betting in recognized brands such as Betway. The industry presents itself as a sustainable business opportunity and not just as a pastime.
The Esports audience is not only looking forward to games, competitive cambodia email list tournaments and teams, but also demands valuable content to stay up to date with the latest events in the electronic sports context.
Many people participate in esports tournaments, but a large segment of the market behaves as spectators and follows esports on streaming platforms. The traditional sports industry is trying to connect with esports to expand its revenue streams, as well as to increase awareness of the generational shift and consumption patterns in today’s world.
According to a study published by Juniper Research , which predicts how much the global eSports and game streaming market will generate, the Esports industry will generate 3.5 billion dollars and an audience of 1 billion viewers by 2025. These predictions see eSports as a very profitable industry in the coming years, with a growth of 70%, according to Advance Television.
Data and studies prove the influence of advertising in the eSports market
At the same time, Juniper Research states in its report that, at the end of 2021, global revenues are estimated at 2.1 billion dollars and an audience of 800 million viewers.
Brands have had a notable influence on the growth of eSports, the figure shown by analyst Juniper Research includes the amounts billed through subscription systems (payment by viewers through the streaming service to watch and follow eSports), in addition to the large economic contribution from brand sponsorship.
The success experienced by eSports is not only subject to earnings from paying for online participation and attendance at tournaments; advertising and brands play a very important role today and will also be decisive in the future.
Advertising companies are getting involved with esports streaming content to take advantage of the industry’s vast reach and projection. esports is a field with a long way to go and has proven its great potential to generate high revenues.
Businesspeople recognize that it is a viable source of business, generating direct revenue from ticket sales for events and broadcast licenses, in addition to earnings associated with brands or sponsorships.
When it comes to sponsorships, the industry still has a lot to explore in this area in the future. Many brands are investing in esports, others are showing greater interest in competitive video games, and even betting brands like Betway are sponsoring esports tournaments.
However, there are still many initiatives that are needed to make the most of sponsorships and investments related to esports. With the advent of video game streaming, there will be strong competition between the major platforms YouTube and Twitch to capture and satisfy the high demand for esports.
