Avoid chaos and focus on the metaverse

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While it was unclear how the rebranding would actually help users with the issues raised in the Facebook documents, Zuckerberg was determined to build a positive, tech-savvy image around the new brand.

What do we know about Meta? The new brand will be more closely linked to Artificial Intelligence , Augmented Reality and Virtual Reality, leading to another level of interaction between humans and social technologies.

Introducing Meta
The rebranding was done in record time; in the blink of an eye, a new logo was already implemented across all the apps in the Meta family (obviously this includes WhatsApp and Instagram).

The Metaverse can be seen as the next croatia phone number list generation of the immersive internet. For Meta, this means that change also leads to the evolution of products into a completely new reality.

Users will be able to enter a virtual world and create avatars, chat, meet friends, buy virtual things with cryptocurrency, etc.

But before we talk about what this Metaverse is and if (or how) it impacts your brand, let's do a historical review of the topic.

Is the Metaverse an innovation created in 2021?
The answer is no: Facebook was not the first to merge Artificial Intelligence (AI) and Augmented Reality/Virtual Reality (VR/AR) .

Looking back at our interactions with the technologies available to us, artificial intelligence, virtual reality and augmented reality have slowly made their way into our everyday lives.

We can start by talking about games and then about personal assistants like Siri or Google Assistant. We also have AR on Instagram, Google Search and many other possibilities. There are also virtual reality glasses that are used in different situations.