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Curitiba, PR 5/8/2020 – Today, a brand’s online presence is essential to be recognized and boost sales
For Nouem Soluções Digitais, technology is essential to generate opportunities, accelerate the sales process and centralize information about its contact base.
The world has been undergoing major transformations in the last decade, driven usa email list by digitalization. Technologies such as Artificial Intelligence, Big Data, Machine Learning, Analytics, among many others, have brought about major changes in the way companies do business, even impacting the sale of products and services. In this sense, marketing automation has gained great prominence in the market, especially with the changes caused in people's consumption habits due to the new coronavirus pandemic.
Marketing automation is linked to lead attraction, nurturing and conversion activities, in which tools are used to automate marketing processes. This is in line with an increase in consumers' presence in the online shopping universe – according to the study “ The future of consumption in a post-COVID-19 scenario ” carried out by Social Miner, 7.5% of respondents said they had made online purchases for the first time, 16.5% had invested in e-commerces they had not yet discovered, and 24.9% are consuming in both physical and virtual stores.
For Maiko Petry, responsible for the commercial area of Nouem Soluções Digitais , the internet is no longer limited to a technological tool but has become an important strategy for business. “Today, a brand’s online presence is essential to be recognized and boost sales.”
According to Petry, the tool makes it possible to reach a much wider audience through automatic interactions. “This means that the team is not overwhelmed with each increase in scale,” he emphasizes.
Nouem Soluções Digitais has listed five reasons to automate your business's marketing . Check them out:
Reason 1 – Time is money.
With these tools, you can schedule multiple targeted campaigns and monitor the engagement resulting from each one in real time, through likes, comments, shares, clicks or interactions between users on multiple platforms at the same time. In addition, you can manage leads more easily, identify hot contacts and carry out targeted work with exclusive service.
Reason 2 – My name is efficiency.
Marketing automation allows companies to closely monitor their customers’ journey. According to Maiko, one option is to create a lead scoring system , which allows you to assign points to certain characteristics or actions performed by your contact base. The value of the score indicates the interest in qualifying the lead . “This reduces effort and costs,” he emphasizes.
Reason 3 – Marketing and sales go hand in hand.
Qualified leads are passed on to the sales department and the tools allow customers to be kept in a healthy funnel. This solves the problem of lack of alignment between the marketing and sales teams, which often occurs due to a lack of action planning. “The losses and missed opportunities can be huge when they don’t work in sync,” says Maiko.
Reason 4 – Communicate, no matter where.
Today, customers can be reached through countless channels – email, social media, among others. And without marketing automation, it is impossible to make this multimedia communication efficient. Through marketing automation, customers are not only impacted, but also nurturing flows can be fed, which trigger programmed messages in sequences, to specific groups and profiles. “This enables an increasingly solid relationship with customers,” Petry emphasizes.
Reason 5 – Less cost, more return.
Investing in a marketing automation tool allows the work of the marketing team to become much more optimized. “Professionals can dedicate themselves to creating campaigns, providing personalized services and working on new strategies to attract new customers,” Maiko highlights. The result? Activating more customers and reducing investment in campaigns that previously did not generate the expected results.
The Nouem expert points out that technology alone is not effective. It needs to be configured correctly, with planned actions so that it can be used to its full potential. “If implemented well, automation will provide significant gains for the sales process,” he concludes.
