Engage in remarketing campaigns?

[Habib01]

2. Clean up your website
To keep visitors from getting lost on your website, it's important to keep it clear. Opt for a minimalist design and highlight conversion elements that need to grab attention.

Create clear navigation using categories and subcategories and follow a proven layout – put contact information at the top right, help in the footer, etc.

If you run an e-shop, then there should be an easy-to-find search box in the middle of the page at the top to make things easier for visitors.

3. Simplify the purchasing process
Nothing turns off a customer more than an unnecessarily lengthy and complicated path to ordering a product or service. So test your purchasing process , reduce the number of steps, and remove all potential obstacles to completing the purchase.

Try including live chat and chatbots that can quickly advise or direct your customers without having someone sitting at the website all the time.

4.
Don't let potential customers run away to your competitors and work with them even if albania phone number data they haven't completed the desired conversion. For retargeting, or reaching out to users who have already visited your website, you can use email, social media, or even PPC campaigns.

See how to use emails to entice customers to complete a purchase .

5. Prepare a tailor-made offer
Based on the data you have obtained about your visitors from the aforementioned tools or customer research , build your website content so that:

offered solutions to what was troubling the target group,
created a need to order the product or service,
corresponded to the values ​​of the visitors.
Make sure your content highlights your USP (unique selling point) enough to convince potential customers to buy from you and not elsewhere. Support your brand’s credibility with plenty of social proof – add partner logos, client feedback, awards, accreditations, introduce your team, etc.