The Pop-Up concept: the big leap towards physical commerce

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Rising young designer Cassandra Hocheit will open her very first pop-up shop in the heart of Brussels on October 19. This major project is made possible thanks to Lightspeed, which helps online entrepreneurs make the leap to physical retail. The 25-year-old designer launched her online success on se-ach.com and will have the unique opportunity to launch the SÉ-ACH Pop-Up for two weeks, from October 19 to 27.

SÉ-ACH: the rising Liège brand
After completing her studies in 2016 in fashion design and modeling in Liège, Cassandra Hocheit launched her brand SÉ-ACH which was quickly propelled to the forefront, thanks in particular to personalities such as Alice student data On The Roof or the Australian group Sheppard that the designer had the chance to dress. The SÉ-ACH style is a mix of genres, masculine and feminine cuts, oversized pieces with girly touches, a mix of glitter-punk.

Thanks to her partnership with Lightspeed, the designer will open her own Pop-Up store where she will present her current collection as well as some unique pieces created for the occasion.

"  This partnership with Lightspeed is a great opportunity for a young designer to be able to open their own pop-up store. I think it's important to support young designers and help them get started with this kind of project. Lightspeed will allow me to present in a real store what I already sell online."




The pop-up store concept is a real opportunity for independent entrepreneurs to take the leap into physical retail. Lightspeed gives entrepreneurs who already have an online store the opportunity to launch on the market.

Lightspeed Pop-Up has partnered with several brands many times by offering them the opportunity to open their pop-up store. Notably with Kanye West , Glamour or the Jogha brand . It is now the turn of the SÉ-ACH brand to open the doors of its own ephemeral store.