How does SMS marketing work?

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SMS marketing messages are sent from "short numbers," as opposed to full phone numbers. These numbers are typically 5-6 digits long, and can be associated with one sender or shared among multiple senders.

Many countries do not allow the sender information to be changed. This means that your message will appear as a text message with the short number the provider used and not your company name. This is why it is important to include your company name in the message.

There are two types of messages you can send through SMS marketing:
Promotional SMS: These are bulk messages sent via SMS. They are typically morocco phone number list used to communicate promotions (coupons, sales, etc.) or general information (event details, updates, weather alerts, etc.).
Transactional: Transactional messages are “one-to-one” messages that are triggered by a certain event or behavior. An example of this would be an order confirmation or shipping notification for an ecommerce purchase. These messages communicate relevant and timely information to an individual.

What is SMS marketing used for?
SMS can be used in a number of different ways. In the following paragraphs, you will learn about some of the most common cases to give you a better idea of ​​what you can do when sending bulk SMS and how they could help your business.

Short-term promotions for retail or e-commerce businesses
Coupons and promotions are a great way to get more people to your store or website. If you're running a limited-time sale or promotion, you're obviously going to need as many people as possible to hear about it.

SMS is a great channel to communicate these offers, especially if you want to inform customers when they are on the go. This way, you can ensure that they receive the message on time.

Urgent updates on events or customer orders
There are many changes involved in planning and executing an event. The more people attending the event, the more difficult it is to communicate the necessary information to everyone.

With bulk SMS, you can easily communicate any changes, cancellations, general information or updates more effectively than email or other channels.

Appointment Reminders
If your business operates by appointment, then you know the frustration of clients forgetting appointments and arriving late. It's even more frustrating when they don't show up.

Not only does this mess up your schedule, it wastes your time. You may have turned down other appointments because you already had that time booked for a specific client. Sending text reminders is a great way to make sure clients don't forget their appointments and show up at the right time.

Internal alerts
If you have a large number of employees, it can be difficult to communicate urgent messages (office closures, emergency updates, etc.) to everyone at once. You can send them an email, but they might not see it (I know, I don't check my work email too often outside of the office). This is why mass SMS is a great way to ensure everyone gets your message on time.