What is mobile marketing?
Mobile marketing is the process of building advertising and sales campaigns that are designed to attract customers from mobile users. If a set of techniques is implemented properly, mobile marketing can be the most effective strategy.
As we mentioned earlier, the goal of mobile marketing is to convert mobile users into potential customers. This is achieved through techniques such as personalizing ads, sending relevant information, optimizing the website, and many others.
It is worth emphasizing that Google took mobile country code +62, indonesia phone numbers indexing into account in 2019, which changed the approach of many marketers and website creators. It is also important that most users use smartphones to find information on the web these days, so every campaign should take this aspect into account.
Mobile marketing allows you to reach audiences from all over the world, build a brand image and contact customers regardless of time or place. Did you know that there are currently more smartphones in the world than people? Amazing, right? This is another argument for the rapid implementation of a mobile marketing campaign into any sales strategy.
We will discuss all aspects of this form of marketing and advise you how to implement it.
What activities are included in mobile marketing?
This type of marketing is an extremely complex form of advertising products online. The most popular activities include, among others, promoting the brand via SMS or sending notifications. Advertising campaigns in mobile applications and scanning QR codes to find specific offers or services are also important. Another interesting variation is proximity marketing, which works on the principle of notifying users about the proximity of the seller based on their location.
