Quality content is the key to successful brand promotion. To meet your goals and expectations, you need to approach its creation meaningfully from the very beginning and pay attention to the efficiency of your work . How to arrange the regular creation of successful content? Get inspired by our tips on useful tools and follow our recommended procedure.
You need to know your goal at the start.
Build on a solid foundation and first answer the fundamental question: What do you want to achieve through content? Your main goal should be based on a marketing strategy that reflects your business plan. This is usually supported by a marketing strategist who will advise you on which direction to take. Content that is intended to increase traffic to your website will look different from content that is intended to increase awareness of the company or boost sales.
What, when, where, how and why – what can personas help you with?
Don't create content for everyone. Identify your target audience and reflect their needs and desires. Create a detailed description of your ideal customers and tune into their tone of communication . So-called marketing personas will also help you determine
form of content,
his topic,
platforms on which to create content.
You can again call a strategist to help you create your client profiles, or write them yourself. We georgia phone number data recommend using the (free) tool Canva to create them graphically, including illustrative photos .
What would Karel from the car repair shop or Jana the doctor click on?
Get creative. Write down (in an Excel spreadsheet or Google Sheets) a list of topics that you consider relevant to your business or project, but also useful and interesting for your customers . Then share the online document with your colleagues. More heads, more ideas.
When coming up with topics, you can also freely draw inspiration from your competitors. Various discussion forums or relevant Facebook groups are also an inexhaustible source of ideas. Other topics can also come from the descriptions of the personas you have created or from keyword analysis.
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